The completion and commissioning of Carlsberg China’s Craft Brewery Center marks a significant milestone in Carlsberg’s Chinese operations. This initiative represents another crucial step in optimizing Carlsberg’s product portfolio, advancing consumption upgrades, cultivating new growth drivers, and enhancing competitiveness. As an integral component of the 2020 "Sail Together, Win Together at Full Speed" premiumization strategy, the center will inject strong momentum into the vibrant and rapidly growing premium beer and craft beer market.

Li Zhigang, Managing Director of Carlsberg China, stated that the Craft Brewery Center in Tianchang stands as a model of "sincere collaboration and shared brewing of the future" between the company and local government. With robust support from the Tianchang Municipal Party Committee and Government, Carlsberg will contribute to regional economic transformation while fulfilling consumers’ aspirations for a better life. Leveraging the center’s launch, Carlsberg will optimize operations and management to further support regional development. Concurrently, the company remains committed to improving production efficiency through water and electricity conservation, reduced energy consumption, and lower emissions. This aligns with Carlsberg Group’s sustainability priorities—achieving "zero carbon footprint," "zero water waste," "zero accidents," and "zero irresponsible drinking"—in pursuit of its purpose: brewing for a better today and tomorrow.